This is how we work…
Our designers are not only driven, creative people, but they also think about the whole packaging process when designing. Right at the start, we develop a digital 3D packshot of the initial design concepts, so that decisions can be made quickly.
Apart from attending art college, all of our designers have also enjoyed in-house training on the printing process, packaging materials and technical possibilities and limitations. Colour management, for example, plays an important role here. ZDSGN believes that you should take account of the colour possibilities right from the start, in the creative process. By considering Colour Management right from the start, you avoid common problems such as colour differences in a product
line-up or colour limitations at the printer’s.
Straight after the initial design concepts, digital proofs (ISO 12647-2) are made,
or even offset wet proofs on request. This means that there is never miscommunication with respect to the colour possibilities. Seeing is believing!
This is important to us…
Design and innovative creativity are always paramount at ZDSGN, but by also thinking about the technical possibilities during the design process you save a lot of unnecessary design concepts, unnecessary time and thus unnecessary costs!