Bringing brands alive!

ZDSGN is a visual communications agency that is specialised in packaging and other forms of direct communication with consumers. For more than 45 years, we have been highly successful in carrying out international branding and rebranding projects for various A brands, especially in the sector of fast-moving consumer goods. Our point of departure is an integrated approach, in which a feeling for form is combined with a strategic know-how of marketing, communications and production. The co-operation with our clients is based on the sum of the available know-how and skills. That means that you can assume with each assignment that a maximum result will be provided.

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BASIC RULES FOR BEST PACKAGE DESIGN! When choosing one product over another, the design of the packaging probably influences your decision far more than you realize. Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. The packaging should appeal to your target market. Lees meer

UPC DIRECT MARKETING ACTION ZDSGN developed a DM action and brochure for the cable and media company UPC, for the introduction of superfast Internet on the small business market. ZDSGN was responsible for the entire project, including the strategy and the concept, design and copy, as well as taking care of production and dispatch. UPC is one of the largest providers of television, Internet and telephone services to consumers. Lees meer

Spotted

Goodbye to advertising... Hello consumer!

Traditional advertising has already been declared dead so many times that it must have more lives than a cat. But slowly it is a rather old and tired cat, which is preparing for a jump and calmly continues to lie in that position, because an increasing number of consumers are simply no longer reachable by ‘classic forms of advertising. Not only has the use of media changed, also the consumer himself has changed. The house mouse that had always remained faithful to its brand has changed into a shop-hopper that is continuously ‘going foreign’. Even the continuing reports about the greatest global crisis since the 30s did not have any influence on the time and the money that is spent on the no. 1 public entertainment: Shopping!
The shop itself is therefore also the location that is best suited for reaching consumers. And this is more than ever valid in an age, in which expenditures have remained at the same level, but where the pattern of expenditures has changed. Crisis-conscious consumers are for the time being not buying any less, but they are letting themselves being led increasingly by price actions and other enticements on the shop floor. So it seems to be high time to realign marketing budgets: From worn-out mass media to dynamic packaging design.
To marketing managers, who now call out indignantly that so much has already been invested in this, we would like to ask the following question: ‘Why do we not find this back on the shop floor?’ Why do we keep on having the feeling that most packaging is uninspired and takes no risks? The growing group of consumers that still is to be reached almost exclusively via packaging, deserves better in our view. And sooner or later, this investment will pay back by itself.

© 2009, ZDSGN