Leaf International has briefed us about the relaunch of Xylifresh chewing gum. Xylifresh returns to the square Sportlife format, and the design must be adapted accordingly. The current design has just been launched on the market and must still be completely validated by the consumers, which means there is no necessity for making major changes in the design. However, there is an opportunity to strengthen the claim through the design, and to strengthen the differentiation with white menthol ice.